What stops them from ordering your challenge?
Published: Mon, 08/08/22
What stops your followers from signing up for that 10-day 15-day or 30-day challenge?
Let's find out and fix the situation!
So you're thinking about selling or sharing an auto responder challenge. That's pretty cool! It's a great way to share information and establish yourself as a credible expert.
It's also a nice bite-sized bit of content that lets you show up in people's inboxes and prove that you are useful to them.
You're excited to run a challenge. But before you do, let's think of some of the things that could stop people from signing up and how to fix them.
Overwhelm. Your goal is something like this is to share just enough info but not too much. If they're scrolling and scrolling they will be overwhelmed.
Confusion. Your readers might not be sure what they're even getting. Maybe they're distracted. Highly likely.
Afraid to miss the boat. A daily challenge sounds like a commitment. Some people might think that they won't get their money's worth if they have something else going on. And who doesn't have something else going on?
Not sure if this is really for me. That's a common thought. Does this apply to what I want and need? I'm sure your customers wonder that all the time. We all do.
Your goal in setting up your challenge is to make things as clear and simple as possible.
What is the purpose of the challenge? Write that down in a couple sentences.
What will your readers learn? Explain it in three sentences.
What is included? This is probably the most important part. Add a series of listed bullets.
Offer alternatives. This will address the problem of people not being able to tune in on a specific day.
You could say something like "No pressure and no rush! If you miss a day, you can always backtrack and try the assignment whenever you have time available."
It's also a really good idea to offer a PDF download of the entire 10-day, 15 day or 30-day challenge.
This gives an extra learning option. Your buyers can have all of the information in one place, download it to their computer and they can use it on their own time and at their own convenience.
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Dina of Wordfeeder PLR