Hi ! Do you consider yourself an influencer? I know I have some peeps on my list from way back, who have successfully branded their name, face and coaching philosphy. That's huge! But back then, we didn't use the word "influencer" and in fact... is it even correct English to say "influencer?" Sounds kind of bougie to me. ;) No matter what word you use to describe someone who commands authority, has garnered respect in their niche and gained masses of loyal followers, being an "influencer" is a thing now, and the term is here to stay.

Today's influencers on TikTok, YouTube and Facebook have aligned with big brands... also known as brand ambassadors. Everybody wants to know  how to do this!

And THAT is precisely what makes TALKING about how to become an influencer, what makes an influencer, how to profit as an  influence and the various challenges influencers face, should be high on your list of things to teach your online business community. 

For the May Business PLR content release at Wordfeeder, we offer Influencer Marketing articles for you to use as the basis of your next ebook, email series, group coaching theme, or work one on one with business coaching clients. 



Influencer Marketing Articles - 7K words with private label rights

Here's a sample of the content. Do you identify with what's being said here? What about your clients?​
 

Cons of Being an Influencer for Brands

​Strain on Authenticity and Creativity

One of the biggest challenges of being an influencer for brands is the strain on authenticity and creativity. When working with brands, there can be pressure to promote products or services that may not align with your personal values or interests. This can create a conflict between staying true to yourself and meeting the demands of the brand. In addition, constantly promoting sponsored content can also make it difficult to maintain a creative and engaging online presence.

​Pressure to Maintain a Positive Image

As an influencer, the pressure of maintaining a positive image is an ongoing challenge. Their personal brand and reputation are closely associated with the brands they partner with. Consequently, they must be aware of the partnerships they enter into and the content they create. One negative experience or controversial post can easily damage their reputation and affect any potential brand partnerships in the future.

​Difficulty in Separating Work and Personal Life

As an influencer, it can be difficult to separate work and personal life. Their personal brand and online presence are so closely linked to their professional life, that they may be expected to be constantly "on" and engaged with their audience, even in their private time. This can make it difficult to maintain a healthy work-life balance, which can lead to burnout eventually.

Top 5 Mistakes to Avoid When Working with Brands as an Influencer

Influencer marketing has become an integral part of many brands' marketing strategies, and as a result, influencers have more opportunities than ever before to work with brands. However, it's important to approach these partnerships strategically and avoid common mistakes that can harm both the influencer's and the brand's reputation.

​1. Failing to Disclose Sponsored Content

Transparency is crucial when it comes to sponsored content. The FTC requires influencers to disclose sponsored content to their followers, and failing to do so can result in legal issues. Beyond the legal ramifications, failing to disclose sponsored content can harm the influencer's credibility and trust with their followers. This can be especially damaging if the influencer is seen as inauthentic or misleading their audience.

To avoid this mistake, influencers should clearly state when a post is sponsored or paid. This can be done through a hashtag, such as #sponsored or #ad, or by including a disclosure statement in the post. While some influencers may worry that disclosing sponsored content will turn off their followers, research has shown that followers appreciate transparency and are more likely to trust influencers who are upfront about their partnerships.

​2. Not Aligning with the Brand's Values

Partnering with companies whose beliefs are at odds with your own might harm your influencer credibility and reputation. Your followers may begin to doubt your sincerity or lose faith in you if they believe the collaboration to be untrue or inappropriate for your personal brand. It's crucial to only accept collaborations that align with your ideals and personal brand.

Spend some time learning about the brand and its core principles before committing to a collaboration. Think about if the relationship makes sense for your personal brand and whether it is consistent with your own principles. If you have any misgivings, it may be prudent to decline the collaboration.
 

Some of my content customers love the recurring Business PLR Monthly membership because it gives them instant access to all of this year and last year's article packs any time they log in. They get to download any set of these articles they'd like to work with to create blog posts, ebooks, coaching courses, email autoresponders, social posts and more, whenver they need, for as long as the membership is active.

If you're currently a member, you'll see a page full of all the current downloads right in your member area dashboard.

Others don't need that kind of content volume. For them, we offer this month's set of articles (Influencer Marketing PLR) as an ala carte order option. If you order ala carte you get $20 off. This content can be yours for $20 off with coupon code MAYPLR2023.

Today (Friday May 19) is the last day to get the $20 off discount. (If you prefer the Business monthly, that's option 2 at checkout!)

Go here to learn more and order.

PS: June's topic is Keys to Becoming a Succesful Business Coach. Live this week!

Dina at Wordfeeder PLR