Hi !

One of the things that stops marketers for making money selling courses is the complexity of the course setup.

If you've never done it before, it seems complicated. How do you automate the sale and delivery of the course?

The logistics is probably the biggest issue that stands in the way of you and your course sales. You have no clear picture of how this will happen. Until you get that picture, you won't be selling courses. Am I right?

Let's get back to the basics. Courses arrive in the form of file delivery . How does the file get to the end user? You send them a link.

Let's remember a link for what it really is. The link is merely a file location on your server . 

What server? The server of your own website domain, or the server of your email list manager like Aweber if you use them.

In the same way that you have folders on your computer which you may have labeled to keep things organized, you can create files that live in folders on your web server.

These folders are called directories.

So let's say that you saved a PDF file named hello.pdf inside of a folder (directory) that you named "course". Then you saved the "course" folder to your site called "hurray.com." 
 

When people buy the course, you will give them the link that leads to the file for download. And the link would look like this:

https://Hooray.com/course/hello.pdf

And that's it. That's all you need to do: send a file link to the end user who has just paid to learn something from you. 

Then when they click the link, they can download a file, open the file, and either read text, view an image, listen to an audio or watch a video. And that's how they learn.

What kinds of information files can you share?

.PDF

.PPT

.Doc

.MP3

.HTML

PDF files (.pdf) work perfectly if you want to just sell a simple workbook or ebook. PDFs can be saved to the end user's computer or phone to read and learn from at their leisure.

A PowerPoint (.ppt) file makes a useful click-through presentation on screen. These are popular for delivering information in a simple and organized manner.

Document (.doc) files are useful if you'd like to assign course homework. They can download the file, name it and save it to their own computer, work on the assignment, and send it back if necessary.

An MP3 or MP4 (.mp3, .mp4) file is a video. You can present information as a slideshow, spoken tutorial, or step by step how-to video with pictures and written text.

An HTML (.html, .xml, .php, other) file lives on a web page. This would be a password protected page that only paying customers could view if that is how you'd like to present your course.

The course that you teach can include lots of different types of files and learning material if you want. Or you can just keep it simple and only send one type of file. 

You might even decide to only send a PDF. Lots of people love to keep it simple, and they will appreciate a modest price point. You can call it an ebook, a workbook, or eguide.

The complexity of the course dictates how much you sell it for. 

You get to decide: 

• How much information
• How many different types of files
• Homework assignments if any
• Bonus gifts that you might like to include, such as access to a private group
• Length (in days) and frequency (such as once per week delivery) of  the course
• Whether you are presenting on email, social media, or a private platform like Teachable.

But don't let that stop you from running the course how you like. 

• You could sell a single e-book for $10 to 1,000 people. 

• Or you could sell a $1,000 month-long course including different types of information delivery files, to 10 people.

So if you have never sold an automated course before, then what you do is have all of your learning material ready in files. 
 

Save the files to a folder (directory) on your web server.

The directory should be private so that it is not indexed for the public to access via search engines. Password access is helpful in this case if you desire to have it.

To deliver the course, you want to send automated emails that go out when someone orders. 

You should not have to babysit your inbox and wait for an order to come in to send out the course manually. It should happen automatically, hence the word automated.

This is easily accomplished using a list manager like Aweber which is my chosen email API.

Sometimes the best way to deliver a course is to really keep things simple. Offer just a few bites of information that people can learn from. 

Send one new email a day and maybe a simple assignment that you provide the reader with as homework, over a period of days. Could be as few as 5 days or as many as 30.

Think of it as breaking down a lesson one concept at a time. Each day of the lesson presents a new concept and then some homework to put the concept into actions.

You can choose whether to offer an upsell. Maybe you work as a coach and you kick off an emailed course to get your clients excited about launching an info product. 

If you have the time and the inclination, you can offer an add-on service where they work with you one-on-one to develop their first info product launch.

Where do you get the course content?

You could write the course from scratch yourself. But that's the very slow method.

At Wordfeeder we provide a shortcut in the form of pre-researched, pre-written, excellent quality articles on specific topics of interest that match a specific niche audience.

Any one of these topics that we have written a series of articles on could become the basis of your next course that you launch.

If you would like to take the abundance of great content that we offer at Wordfeeder to create a meaningful and educational series for your readers to benefit from, write back and let me know what your vision is for that.

I have been building the private label rights content library for this website and membership for some time. 
 

We have an amazing body of work here that I would be happy to help you use in your coaching business or niche website to just people in learning new things, solving problems, living better and growing in their personal development. 

My next PLR project could be a course that you can grab the files and run with. 

Would you be interested in that? Hit reply and let me know!

Or, if you are already versed in setting up and selling courses or you have a great VA working for you who can assist you in doing that, then check out our business, life coaching and weight loss PLR memberships. You get the most content at the best value.

Not ready for boatloads of content? That's okay too. 

Let me show you the June topics that we just released. 

We have fresh articles for life coaches whose clients want to know how to deal with critical people. 

We're teaching business builders how to launch a successful coaching business. 

And for our weight loss audience, the June articles cover mindful eating as an approach to healthy weight loss.

This page here leads to each of our newest content packs I just summarized above, which you can order ala carte with coupon code JUNEPLR2023, for $20 off through June 16th.

You can always choose the monthly membership as a better value. It's a great start if you'd like to get into making money by offering affordable courses in addition to or in lieu of, selling coaching hours.

Guess what else? We have a special on Wellness content happening through the end of today.

If you're one of my yoga or wellness coaches who loves to use a content shortcut in your business, enjoy 60% off with coupon code BEWELL. 

Our health and wellness content is perfect to create and market a course with!

Use this form to go directly to check out and make this lovely and informative wellness and yoga content yours to share with your clients and followers.

Happy Memorial Day weekend and I hope you found this information useful.

Dina at Wordfeeder