Swipe This Social Media Strategy
Published: Thu, 10/12/23
If you think that a whole series of articles that match the below topic would make a GREAT ebook or email series to sell to your business coaching clients and followers, then grab this content with our Business PLR membership.
Email and social media are marketing birds of a different feather. Yes, sometimes they do flock together. But email is still the more powerful of the two for converting sales.
Think about the habits of social media users. On apps like Facebook and LinkedIn, people see whatever comes up in the feed. Social media users can choose to behave as a spectator or observer, without actually engaging. It's more of a passive experience for the majority of users.
But email is a more "for you" personalized and active user experience. Unlike social media, your email subscribers are not lurking. It was their CHOICE to sign up and hear from you. Therefore, whatever you say in your emails is spoken directly to THEM. That's powerful. As an email marketer, you're in a place where they're likely to take action, which is huge.
On email, people are more likely to be conducting actual business, doing work, logging into this or that membership, and attending to personal matters.
Therefore, email is a better place to show up and present something timely that you're trying to get people to look at and take action on.
The Ultimate Goal of Social Media Posting No Matter What Your Business
There is an ultimate goal for posting on social media that applies to every business, every organization and every individual that posts on Facebook, LinkedIn, and all
the other networks with a purpose.
Every time you post new info or share something on your page or in your social media group, you want to have an action in mind for users to take after reading your message.
Remember the goal EACH time you prepare to post on social media.
Newbies to social media marketing assume that the simple act of posting SOMETHING on your business page is enough. They think that if they post a meme with a funny or compelling caption and hashtag, that will work to bring action from their perfect
customer.
It is true that some people might see what you shared on social media, keep you in mind, and then seek you out later of their own accord. But you really must remember that social media is a very busy place and full of distractions.
People are only partially paying attention while surfing around. Someone could mentally be only halfway focused on your carefully crafted post.
To understand your social media followers, step into their user experience...
Let's try to imagine what the user experience is really like for those who may seek you out as a business.
A person could have a specific need to research whatever it is that you offer. They could seek and find you, deem you worthy of paying attention to... and then get distracted and completely forget the name of your business.
For this reason, it is really important to drive traffic on every single post with the goal of leading the visitor SOMEPLACE. You MUST direct traffic each time you post.
Even if they don't take the step now... even if they don't take action, you want to tell them what to do and then you want to give them a destination. Because later, they might come back if they were impressed enough at what they saw.
When they come back and find your post, that means they're READY. So you must have an action in mind that you want them to take.
- Tell them what to do (issue the call to action).
- Give them a destination (your link or contact info to call/email.)
People get stuck in their same-old way of thinking about social media marketing. Someone once told them to do things a certain way. So now they're trapped in a limiting mindset.
This content offers some great advice for you to customize and sell or share as your own product.
Whip it out when your clients tell you they want to grow a massive social media following, but they just don't know where to begin.
Publish it on your blog to attract new signups to your newsletter and emails.
Here's the page where you can read the full list of titles and order.
This comes with more than 7,000 words.
Use coupon code OCTPLR2023 for $20 off ala carte.
Or get the better value with our monthly Business PLR membership, option two down from the top.
When you log in, you will see all of the monthly content on its own linked page in the dashboard of your account. It starts with the words **Business PLR.
You'll be able to download 22 plr packs for this 11.97 price point of the monthly membership. That's a huge value. Twenty-two ebooks, or courses, or anything else you want this content to be.
Go get it now