Black Friday brainstorm and a coupon
Published: Sat, 11/23/19
Hey, ! Dina from Wordfeeder here. Happy Saturday before Black Friday. Have you been trying to come up with something to offer your list for Black Friday, Cyber Monday, or a Flash S-word Event (I can't say the S word, it lands me in your spam folder).
This doesn't have to be a magnanimous task if you don't want it to be. In fact, you can probably pull something together pretty quick. But the question is, where to start? Below I've outlined some possible topics for you to offer for a price reduction on the shopping holidays. You can choose to pull from products that you already have available on your website. Or, you can put together something quick based on what other people have in the way of PLR (see links for ideas from
Wordfeeder and friends). Either way, this should be a good jumping point for you. So let's think about this together. I'll be considering which of my own PLR packs might go over well on the big day(s).
Meantime, if you decide to grab something from Wordfeeder among the choices in this list, enjoy 35% off by adding coupon code BLACKFRIDAY35 to the checkout area. Some of the below packs are from me. Some are from Piggy Makes Bank. The discount ONLY applies to packs purchased on the Wordfeeder site which is mine. Let me know if you have any problems or questions!
What are common December themes?
Gift-giving
Homemade gifts
Holiday rush
Celebrations
Family and Friends
Forgiveness
Peace and Joy
Indulging
Cooking and Baking
How about January?
Finances
Resolutions
Positivity
Weight Loss and Healthy Lifestyle
Goal-Setting - could be about business income, personal success, career, life transition, or something else
Indoor projects, games
Cold weather
Cold and flu season
Hunkering down for winter
Begin your Black Friday brainstorm by thinking about what customers want and need based on your niche. I have some different types of marketers reading this, so I know that whatever you come up with will depend on your unique audience. So let's start with that. We can apply the customer wants and needs to the broad categories I listed above.
Life Coaches and Self Help experts might be thinking ahead to courses they can launch in December and January. December has two general prototypes for this niche. The positive peeps, who want to reflect on all the love and joy from the past year, and pay that on to their dear ones. And then you have the jaded types who want to kvetch and moan a bit about the tough parts of holidays. There's always a dark and a light side, right? So consider which you'll be addressing and what courses you may already have that speaks to one or both of these readers.
Ideas for discounted Life Coaching products on Black Friday or Cyber Monday could be…
An emailed course or ebook covering…
forgiveness (patching up relationships that have gone sour, or making your peace over relationships that didn't work out)
peaceful holidays
easing stress this Christmas
finding joy in the chaos of Christmas
celebrating friends
finding ways to give back or pay it forward this holiday season
…any other type of course you have that would apply to the holidays or the winter season directly following
Health and Wellness publishers probably want to put a healthy spin on the holidays. So if you have products that speak to self-care, wellness, healthy holidays, stress outlets… pull those out. It's also cold and flu season, so anything that helps with immunity is sure to go over well with your readers.
Ideas for discounted Health related products on Black Friday or Cyber Monday could be…
An online workshop or email course covering self care practices and ways to de-stress
Products of your own, or those that your affiliates might have on sale, such as essential oils, yoga equipment, self care books
Low-Carb dieters will struggle not to overindulge this holiday season. So supply them with some great recipe packs, ideas for low-carb versions of favorite holiday meals, and sneaky ways to nix the carbs in the foods they prepare for their family meals.
Ideas for discounted low-carb products on Black Friday or Cyber Monday could be…
A low-carb cookbook for the holidays
An email series of 10 low-carb comfort food recipes to try this winter
Low-carb cookbook recommendations to give as Christmas gifts
Creatives and the Home and Family audience will be ripe for holiday-themed ideas. You can share DIY projects, unique Christmas and holiday card ideas, delicious and time-saving recipes, homemade teacher gifts, and holiday decorating and Christmas crafting projects that you can do as a family.
Ideas for discounted creative products to promote or sell on Black Friday or Cyber Monday could be…
The Ultimate Christmas Crafting Ebook
Email series of 10 easy and fun crafts to try with kids this holiday season
Email tutorial of original Christmas card ideas (ebook or emailed series)
And let's not forget the Business Coaches and work-from-home crowd. Your audience will want support around their own marketing during the holidays and after. This is where you can grab done-for-you content from Wordfeeder and our internet marketing friends, and style it as your own to pass on. Think about it, so much work has been done already - all you have to do is grab some content, tweak it and take action.
Ideas for discounted business coaching products to promote or sell on Black Friday or Cyber Monday could be…
Done-for-you blog posts on topics like increasing your profits in the New Year
Done-for-you ecourses on how to delegate and systemize your business processes in the New Year
Done-for-you ebooks on ideas for running holiday offers
I've given you lots of food for thought. I'll try to come up with some done-for-you email templates for you to use on Black Friday or Cyber Monday. We'll see what happens… stay tuned!
Dina at Wordfeeder PLR